Nomsters
Concept Media
Let's play with your food.
Nomsters is a mobile game that gamifies your health data to create a new way to play with your food. We leverage GenAI, nutritional data, and monster-collector gameplay to become the “Duolingo” for health and nutrition.
How it works
Take a picture. Use your camera or describe the food you’re about to eat and feed to virtual pets. Food gets digitized and brought into the game attracting pets.
Pets come to visit based on the food you eat. Depending on what you eat, different types of pets will come to the table. Interact with them to increase their attraction meter and try to catch them all!
Track your daily food. Use your daily food log to track calories, macros, and nutrition info. Tap on foods to view extra information and learn about what you're eating.
Build a town, meet NPCs. Build a town based on your tastes and meet characters that align to a variety of nutrition goals. Complete quests to learn and play with your health.
Consistency is Key. Pets, NPCs, and fun game play help you stay accountable to your goals.
Our mission is to create games that lead to a healthier, happier, and better tomorrow.
In order to accomplish such ambitious goals, our strategy starts with some key differences from traditional studios.
Make our data delicious. Sourcing the best ingredients, we responsibly gather data so we can educate and nourish our customers. (And feed our machines)
Consistency is key. We have to eat and login every day. Mobile games and hard goals are a retention problem.
Bite-sized teams, Banquet-sized impact. Like a well-run kitchen, we’re catering to appetites at scale. Don’t serve what you wouldn’t eat.
Food has power. Our passion is food and believe in power to motivate. It’s fuel, it’s memories, it’s culture, and it’s inherently social. Feeding loved ones is primal.